How is it in this country we are so willing to look at technology and say that it will solve all of our problems? We always rush right in, let “progress” take over, and never imagine that it may have a negative effect on the overall society. I’m not sure why, but I felt this even in the very early days of the internet, when the excitement was so high.
It is not uncommon for farmers to talk about the influence their grandparents had on their farming education and their eventual success in agriculture. I am no different. But my story comes with a unique twist. My paternal grandfather, Leander Walter Townsend Coleman, was born in 1868 but was not a farmer. Unfortunately for my farming career, the Coleman family association with farming on the family land had ended three generations before Leander’s birth. So the grandparents I am about to acknowledge are not related to me by blood.
Three years ago, in collaboration with a group of farmers and investors, my spouse and I formed an LLC called Living Lands. Together we wrote our purpose and articles of incorporation to place the highest priority on soil health. Under the astute guidance and leadership of Jim Baird, a longtime farmer in eastern Washington and a founding member of Slow Money, we purchased a 100-acre piece of farmland in the Columbia River Basin.
Today’s farmer is facing a transformation. But it is not only the farmer. Equally important is a transformation of the appetite of the American consumer. The complexity of this transition is great. And there’s also an investment side of this transition—how do we finance kinder, gentler, regenerative agriculture.