Don Shaffer

A Conversation with RSF Social Finance CEO Don Shaffer

Don has served as President & CEO of RSF Social Finance since 2007. He has been a social entrepreneur for many years, growing an education business, a software company, and a sporting goods manufacturer, in addition to the nonprofit Business Alliance for Local Living Economies. Don and the team at RSF are constantly asking the question, “How can we model financial transactions that are direct, transparent, personal, and based on long-term relationships?” Under Don’s leadership, RSF’s total assets have grown to over $160 million.

Our Table Cooperative's vegetable crew

Changing the Culture and Changing Ourselves

In the late 1990s, after eight years working at Microsoft, my wife and I found ourselves on the receiving end of a financial windfall that freed us of the burden of nine-to-five jobs. Over time, our interests coalesced around the twin themes of food and community. We came to the realization that our contemporary food system has failed us at almost every level and that we need to work together with our community to imagine a new culture
 of food that is both abundant and resilient.

Joan Gussow

I Trust Cows More Than I Trust Chemists: A Conversation With Joan Gussow

How is it in this country we are so willing to look at technology and say that it will solve all of our problems? We always rush right in, let “progress” take over, and never imagine that it may have a negative effect on the overall society. I’m not sure why, but I felt this even in the very early days of the internet, when the excitement was so high.

Eliot Coleman

My Agricultural Grandparents

It is not uncommon for farmers to talk about the influence their grandparents had on their farming education and their eventual success in agriculture. I am no different. But my story comes with a unique twist. My paternal grandfather, Leander Walter Townsend Coleman, was born in 1868 but was not a farmer. Unfortunately for my farming career, the Coleman family association with farming on the family land had ended three generations before Leander’s birth. So the grandparents I am about to acknowledge are not related to me by blood.