There are tweets and there is chaff and the two need to be separated. Isn’t this clearer than the hair on you know who’s head? We’ve got too many tweets and way too much chaff these days and far too little separating of the two going on.
On the Sunday morning news shows this week, when Director of National Intelligence James Clapper said he didn’t keep up with the latest tweet, the anchor responded earnestly, “You’d better start reading every one of Donald Trump’s tweets!”
Then, a panelist noted that we’ve spent more time following tweets than we have covering the tragedy in Syria.
And then a guest, a media professor, finally went where none of the other pundits had been quite willing to go. She asked whether it is really necessary for the media to cover each and every one of the President-elect’s tweets.
How deeply concerned we should all be, as citizens, that this is even a question for our media professionals, faced as we all have been with so much social media that has been designed to provoke, distract or confuse. It has been as if, to media professionals, this is Axiom One: “Every tweet is news.” And this is Axiom Two: “Lots of tweets makes lots of news.”
We have become so busy chasing the latest shiny object, the latest electronic utterance, no matter how deliberately provocative, that we—we the people, we the public who wants to be informed, we the media whose business is … whose business is … Wait a minute … What is the media’s business? Tweet chasing?
This cannot be, because if the major media outlets put every tweet on television, then the distinction between possible news, fake news and real news becomes impossibly blurred.
By reacting to every single bit of babble, the media becomes part of the babble. By reacting to each and every tweet, no matter how powerful the tweeter, a media outlet loses its vitality as a value-added source of information—with the emphasis on inform.
There is wheat and there is chaff and the baking of a loaf worth breaking depends on their being separated.
I look forward to breaking bread with the television journalist who has the courage to announce publicly: I am not going to give air time to every tweet. I am going to do what I can to provide the public with the results of investigation, research and analysis; to encourage informed, long-term thinking; and, to diminish, not add to, the babble of the moment. (Ratings, shmatings. And who knows, they might just go up … Now, pass the bread!)