Jeff, before we begin, I want to thank you for the images of the jars of water, one with soil rich in organic matter and one with the dissolved murkiness of soil that is deficient in carbon. Ever since you showed those images during a public talk a decade or so ago, the comparison has stuck with me.
John-Paul founded Waste Farmers with $9,000 and a belief that idealism and capitalism can coexist. Waste Farmers has evolved into an innovator respected by leaders in the global community for developing simple solutions to the complex problems of modern agriculture and food security.
People are getting so sick because they aren’t connected to a healthy food system. Medicine is putting out fires, it gets to people way too late. We need to work upstream, outside the medical model.
Today’s farmer is facing a transformation. But it is not only the farmer. Equally important is a transformation of the appetite of the American consumer. The complexity of this transition is great. And there’s also an investment side of this transition—how do we finance kinder, gentler, regenerative agriculture.